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Land Rover Timeline

1947 The beginning
  • Sept 4: the Land Rover project first fully explained to the Rover Car Company Board of Directors. The project was approved for full production (before the prototype was made)
  • Oct 15: First photos of finished prototype (80")
  • Oct 16: The name "Landrover" was approved by Board of Directors
  • Apr 20: The Times first publicly reports the Land-Rover
  • Apr 30: Land-Rover shown to public at Amsterdam Car show
    1949 First Land Rovers sold into USA and Canada (via Roots Motors, Inc.)
    1950 April. First show of Land Rover in USA at British Automobile and Motorcycle show
    1953 Autumn. Wheelbase lengthened from 80" to 86"
    1954 Autumn. 100,000th Land Rover built
    1956 Autumn. 107" introduced
    Land Rover reaches agreement with Metalurgica de Santa Ana, S.A. They build Santana Land Rovers, production reaching 18,000 by 1980.
    1958 March. Series II introduced
    Land Rover ends relationship with Roots Motors, Inc and established a presence in North America as Rover Motor Company of North America, headquartered in Toronto, Canada
    1959 November. 250,000th Land Rover built
    1960 US Land Rover HQ moves to New York, NY
    1961 September. Series IIA announced
    1962 12 Seat 109 announced for home market (to avoid a tax)
    September. 109" Forward Control announced.
    1966 April. 500,000th Land Rover built
    September. NADA (North American Dollar Area) 109" announced.
    Rover is first non-US manufacturer to introduce emissions controlled vehicles into USA
    1967 June/July. Range Rover prototype #1 built
    Rover Motor Company merges with Leyland, Leyland becomes dominant
    1968
    Leyland merges with British Motor Holdings (owned Jaguar and EMC to form British Leyland Motor Corporation
    1970 June. Range Rover first appears in public (2 door)
    1971 June. 750,000th Land Rover built
    September. SIII announced
    1974 British Leyland abandons North American Market for Land Rover
    Association of Land Rover Owners of Canada (ALROC) established
    4th Quarter: British Leyland nationalized
    1975 British Leyland Motor Company changes its name to British Leyland, Ltd.
    Rover Owners of Virginia (ROAV) founded
    1976 June. 1,000,000th Land Rover produced
    1978 Land Rover, Ltd created
    1979 February. Land Rover V8 (stage 1) announced
    1980 British Leyland collapses in North America
    1981 4 door Range Rover introduced
    1982 Ottawa Valley Land Rovers (OVLR) established as a local chapter of ALROC
    1983 March: Land Rover 110 Announced at Geneva Motor Show
    4th quarter: 127" (also called 130) Crew Cab made available
    1984 Land Rover Owner Association of America (LROA) founded
    June: Land Rover 90 (92.9") launched
    1987 16 March. Range Rover launched in USA
    26 October. Official opening of Range Rover of North America HQ in Maryland.
    1988 British Aerospace buys Rover Group from British Government for (pounds)150,000,000.
    1989 Solihull Society founded
    Land Rover Canada established
    Honda buys 20% stake in Rover
    1st half. Production of Discoveries (3 door) starts
    September. Discovery introduced at Frankfurt Auto Show
    2.5L 200 TDi (diesel) introduced, exclusively on Discovery
    1990 Land Rover model name changed to Defender
    200 TDi fitted to Defenders
    June. Land Rover sells its 23% share of Land Rover Santana
    Autumn. 5 door Discovery announced.
    1992 Bay State Rover Owners Assoc. (BSROA) founded
    500 Defender 110's to the USA, 25 to Canada
    August. Range Rover of North America changes its name to Land Rover of North America.
    August. High Capacity Pick-up announced
    Autumn. 108" Range Rover introduced
    1993 The SAAB pull at the 10th OVLR Birthday Party
    200 TDi fitted to Range Rovers
    4th Quarter: Defender 90s first sold in US ('94 models)
    1994 11 January. Last 2 door Range Rover built
    31 January. Announcement of BMW buying the Rover Group ( which includes Land Rover) from British Aerospace for UKP 800,000,000
    Discovery launched in Canada
    March. Launch of Discovery (5 door) in USA
    ALROC agrees to be absorbed by OVLR
    200 TDi production ceases.
    1995 2.5L 300 TDi introduced
    February. Last Range Rover Classic built.
    December. Defender imports cease in the United States.
    1996 The Freelander, aka CB40, a new Land Rover model is revalued.
    1997 One final year of Defender imports to the United States starts.
    1999 Discovery Series II introduced.
    2000 May. Ford buys Land Rover from BMW for $2.7 billion
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